Corporate Excellence – Center for Reputation Leadership, «a non-profit ideas laboratory created to promote the professionalization and management of key intangibles», publishes annually, together with Canvas, sustainable strategies, the Approaching The Future study, fruit of all the work of research on trends in reputation and management of intangibles.
From Eleventh Floor, we collaborate in the design, in the layout, and in the realization of the video summary of this study that, over the years, has become a benchmark in the field of intangibles. For the 2019 version, we were commissioned to create an exclusive visual identity, which could be used every year, and which endowed it with its own, easily recognizable character.
For this project we decided, together with the client, to conserve one of the elements that had been used in the design in previous years: a neural network as a representation of knowledge links. To give it a current image, a gradient was created with the four main colors of the association, with which the logo was colored. For the title we use a straight typeface, with a wide and solid body, to reinforce the character of the identity.
Thanks to our help, the flagship publication of Corporate Excellence – Center for Reputation Leadership will be every year more recognizable among reputation and intangible management professionals.
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