Entrepreneurship is assuming a major role among the main actors of education, such as universities, and among other training and employment promotion entities. Cooperativism cannot miss the opportunity to join this movement.
The Union of Consumers and Users Cooperatives of Madrid (UNCUMA) set out to carry out a campaign to promote cooperative entrepreneurship through talks at different educational centers. To promote this idea, he proposed highlighting the close correlation existing in three values that inspire the cooperative movement and the new global strategy for development outlined by the United Nations through the Sustainable Development Goals.
From Eleventh Floor we are responsible for providing the campaign with a visual identity in accordance with the nature of the project, creating digital and printed material, and promoting the campaign in both social media (online) and traditional media (offline, inserts in press) .
As support material to the talks we made, among others, an explanatory video in animated format (motion-graphics) and a printed guide on «Cooperative Entrepreneurship and Sustainable Development Goals» to distribute among the attendees.
As a main promotion action, we proposed inserting a diptych in the newspaper 20 MINUTOS throughout the university circuit, and complement this action with some publications in social media.
Thanks to our contribution, the idea of UNCUMA became a campaign with a solid and recognizable image, rich in content, that reached a large number of people.
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