A strong and appropriate visual identity differentiates a brand from its competition, reinforces its discourse, and makes users remember it better.
The Master of Communication, Culture and Digital Citizenship of the Rey Juan Carlos University, needed to renew its image. They wanted to redirect the style they had led so far, and to give their visual discourse a community character, open and transformative.
For this project, Eleventh Floor decided to create a modular system using simple graphic elements such as scripts or lines that, when connected together, formed an imaginary of icons to identify different types of information related to the brand environment. We reinforce the visual code highlighting the presence of the characteristic color of the brand and turning the images of communications towards that tone.
As a result, we completely renew the brand, giving it a very recognizable, dynamic and open image at the same time.
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