Oxfam had a very clear objective for the 2014 European elections: to encourage the population to participate with their vote. So his advocacy department in Madrid, contacted us to make the central video of his campaign The Europe we want. Leaving in our hands the creativity and production of a piece to share on social networks.
From the beginning we thought of a powerful story that would reflect on the consequences of not voting. For this, we needed a very evil character to represent a dark government that seeks to establish itself in power thanks to abstention. Darth Vader himself emerged as evil as well as popular. It was amazing to see how the whole team pulled our freak vein to take care of all the details that fascinate us in the galactic saga.
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